La Boulange’s Pascal Rigo Calls Tartine ‘Bull-sheet’

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Rigo Photo: Andrew Paynter/SF Mag

"[San Francisco] is the only place in the world where a bakery will make money by having bread at five o’clock in the afternoon. And it’s what—40 or 50 loaves, and each one costs seven bucks? It’s good, yes, but to call it a bakery ... it’s bull-sheet." — Newly rich La Boulange founder Pascal Rigo in a new profile in San Francisco Magazine regarding the snobbery and ridiculousness of the S.F. food scene, and his detractors following selling out to Starbucks. [SF Mag]