La Boulange’s Pascal Rigo Calls Tartine ‘Bull-sheet’

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Rigo Photo: Andrew Paynter/SF Mag

"[San Francisco] is the only place in the world where a bakery will make money by having bread at five oclock in the afternoon. And its what40 or 50 loaves, and each one costs seven bucks? Its good, yes, but to call it a bakery ... its bull-sheet." Newly rich La Boulange founder Pascal Rigo in a new profile in San Francisco Magazine regarding the snobbery and ridiculousness of the S.F. food scene, and his detractors following selling out to Starbucks. [SF Mag]