Having put that pesky pay-to-play lawsuit behind them, Yelp began their IPO process late last year, and they're getting close. As Forbes reports, the S.F.-based citizen-review aggregator is set to go public shortly, and just yesterday they disclosed for the first time what they think they're worth: $840 million, or between $12 and $14 per share.
Of course, as many small businesses and restaurants are aware, stuff like this still happens, and their practices vis-a-vis getting businesses to advertise with them do seem a little shady. But with revenue up a whopping 75% in 2011, they're obviously doing something right! If only they could get their reviewers to stop using the phrase "just OK" to describe the service at every restaurant, we'd respect them a lot more.
Yelp Looks for IPO of $12 to $14 [Forbes]
Earlier: Nojo’s Greg Dunmore Calls Yelp ‘a Bit Suspect’, Gets Page Updated Via Bauer [Updated]
Yelp Mulls IPO
Judge Lets Yelp Off the Hook on Extortion Claims ... For Now