Openings

Wise Sons Softly Launching on 24th Street With Private Brunch This Sunday

Mmm... bagels.
Mmm… bagels. Photo: Jesse Friedman

Wise Sons Jewish Deli, which has been but a plucky pop-up lo these last twelve months, is just about ready to open in their new brick-and-mortar space on 24th Street, a.k.a. the former El Tonayense at 3150 24th Street (at Shotwell). Some of you may have missed them today at their usual spot at the Ferry Building, and that’s because they’re in the final stretch before opening their restaurant, which will launch with a Thrillist-affiliated soft-opening brunch on Sunday, February 12.

The deal is $29 for Thrillist Rewards members, and includes bottomless beer (craft brew from Pac Brewing Labs), and includes a bagel or bialy, smoked-trout lox, corned beef or vegetable hash, and sides like potato salad, coleslaw, and homemade seasonal pickles.

There are three 90-minute seatings, and you need to reserve here.

The actual opening date looks to be next week soon; owners Evan Bloom and Leo Beckerman say they have not set a firm date.

Wise Sons Jewish Deli
- 3150 24th Street at Shotwell - @WiseSonsDeli

Brunch at Wise Sons’ Soft-Opening Resto [Thrillist]
Earlier: Wise Sons Deli to Take El Tonayense Space on 24th

Wise Sons Softly Launching on 24th Street With Private Brunch This Sunday