Friday marked the soft-opening of Wise Sons Jewish Deli (3150 24th Street at Shotwell), and tomorrow marks their official grand opening. Don't try heading over there today, however, as Tuesdays will always be a dark day at their new brick-and-mortar spot so long as they keep up their Ferry Plaza presence.
Take a look at the bustling scene on soft-opening day, and the star of the show: their pastrami sandwich. See the full menu here.
It should be noted for those out there who keep kosher, this isn't a kosher establishment, but they do use all-natural, hormone-free meat, and do all their brining in-house.
Wise Sons - 3150 24th Street at Shotwell - 415-787-3354 - Open Wednesday through Saturday, 9 a.m. to 6 p.m., Sundays, 9 a.m. to 3 p.m., closed Monday and Tuesday