Former pastry chef and founder of Tell Tale Preserve Company, William Werner, has announced an interesting new endeavor: he's launching a hospitality group called Outfit Generic. The boutique group, which includes Josh Chen of Chen Design Associates, Kate Killoran of Tell Tale, and Lawrence Lai and Ann Lee of Naivetea, has already secured a 1,500 square-foot kitchen space in Bayview.
Although few details about Generic have been released, they plan to open a contemporary patisserie in the Spring. Considering Werner's short-lived Tell Tale concept got rave reviews, it's safe to assume Outfit Generic will be fair from generic. Add it to the list of 2012 openings to watch.
Update: Grub Street has gotten a few more details about Werner's latest venture. The chef decided to form the group because he recognized that they all "work well together and have the common vision of bringing a unique approach to the culinary scene." Some of Outfit Generic's members have strong hotel industry backgrounds, so hotels could be something to look forward to. Werner says, "we can explore the possibility of creating concepts for hotels down the line (once we get our feet firmly planted). Our first priority will be our stand-alone food & beverage concepts" that will be "anything but generic."