Erik Hopfinger to Take Helm at Jake’s on Market, Coming Next Year
You'll recall that Castro mainstay 2223 (a.k.a. the No-Name Restaurant) is changing hands after the new year to become Jake's on Market, a down-home comfort-food eatery with a somewhat lower price point than its predecessor. Today the Scoop gets wind of the fact that Top Chef alum Erik Hopfinger who recently did some consulting at Long Bar, before it shuttered, and previously worked The Waterfront, and Spoon where he earned a Chron Rising Star.
Hopfinger's talking up potential diner-ish menu items like bacon-wrapped meatloaf, chicken-fried steak, and house-ground burgers with a blend of short rib, brisket and chuck.
And as mentioned before, new owners Tim Travelstead and Brad Becker who've named the new place after their son, Jake won't be switching things over until January. 2223 remains operational in the interim.