recession is your friend

Economy Makes Opening Smaller Restaurants Easier

Jeff Segal, owner of Heart

Jeff Segal, owner of HeartPhoto: Grub Street

The Great Recession may not be over, and people are definitely spending less, but according to several local restaurateurs speaking to the Journal, the environment makes it easier than ever before to open small, neighborhood restaurants, without the pressures and high costs of boom times. "We wouldn't have been able to do this three years ago," said Jon Whitehead, co-owner of Radius.

The article focuses mainly on 25-year-old, wine-in-Mason-jars proponent Jeff Segal, owner of Heart, and his clever, Gen-Y-friendly (though not always accurate) tasting notes for his wines. E.g., "[like] licking the armpit of a really sexy woman."

Segal says he wanted Heart's design to "look like it was well thought out but didn't cost a million dollars." The article goes on to discuss how this is part of a larger trend toward smaller and less ostentatious openings — what Golden Gate Restaurant Association director Kevin Westlye refers to as the "palaces" of yesteryear. Has he heard about Prospect, we wonder?

Restaurants, Rethought, Bounce Back
[WSJ]
Earlier: Jeff Segal, Owner of Heart, Explains What the Deal Is With the Mason Jars [Grub Street]

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