Marketing Gimmicks

Google Launches Vapid New Food Gadgets

Et tu, Martin Yan?
Et tu, Martin Yan? Photo: Courtesy Google

To add to the cacophony of voices in food media, Google today launched a series of food-centric themes and gadgets for your iGoogle page. The new “gourmet” bells and whistles include background themes like holidays, “foodscapes” (landscapes made of food), and individual chefs (check out Michael Mina). New gadgets range from somewhat useful tools like the Supercook recipe creator to feeds from Martha Stewart and Rachael Ray which, if you’re a food-obsessed iGoogle user you probably already subscribe to. But hey, they sure look pretty.

Google Launches Vapid New Food Gadgets