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Chang's Fig-Gate: Data Has the Final Word?

After all the recent flap over David Chang's aside that "fuckin' every restaurant in San Francisco is just serving figs on a plate," we got to wondering if San Francisco really did have a fig problem. The data, as it turns out, show that San Francisco is hardly the worst offender when it comes to this practice — in fact, figs appear on more plates in New York than they do in San Francisco. A MenuPages "Find-A-Food" search for the word "figs" got just 12 hits in San Francisco — about 0.5 percent of city restaurants, while New York yielded 50, or about 0.58 percent. A San Francisco search for "fig" singular came up with 47 hits (about 2 percent), compared to 196 in New York (about 2.26 percent). So it would seem — at least from our cursory research — that it's New York which actually more likely to be "just serving figs on a plate."

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9 Comments - Add yours

  • I would love to know how much Chang pays his PR Firm.... What a joke.

    By RON60 on 10/23/2009 at 6:46 AM

  • David who?

    By PF in SF on 10/22/2009 at 4:09 PM

  • Next on Top Chef--a fig quick fire challenge w/D. Chang as guest judge.

    By My Other Car's the Tardis on 10/22/2009 at 2:53 PM

  • nice effort but this is still pseudoscience. you'd do better with 999 subsamples of restaurants within each city to reveal a true mean (and median) response variable along with variation (say, "standard deviation" in the response variable). Then a simple t-test to determine statistical significant between the two cities. That would be just a start... Also why limit your study just to "menupages" (your own website...?) Either way, this is all BS.

    By dtl on 10/22/2009 at 9:36 AM

  • oh, come on -- it's funny.

    By Anita / Married with dinner on 10/21/2009 at 5:09 PM

  • The figs in that picture look delightfully like ladyparts.

    By DBSweeney on 10/21/2009 at 5:07 PM

  • hilarious & brilliant. well done.

    By emilia on 10/21/2009 at 5:01 PM

  • This has gotten so out of hand. Give it a rest, please.

    By AA on 10/21/2009 at 4:37 PM

  • The fig comment was ripped out of context and what you write here doesn't really help. What he said in the next sentence that night was, that these guys have all this amazing produce and are not really using it, and that is probably true.

    By JK on 10/21/2009 at 3:31 PM

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