In San Francisco, restaurants announce impending closures by taping awkwardly worded signs in their windows. In Sonoma, they do it by getting 500-word articles written about them in the Windsor Times. That’s how we learned that the 14-month-old Windsor GreenGrocer, the high-end grocery store and deli, will be closing on Sept. 30. Owner Joe Reuter, who is also a caterer, said he should have bought used equipment, and not hired high-school students. He told the Times, “We have a lot of high school kids in here and it’s great to support them and their personalities but at the same time, having valuable people that understand what the business is all about is important… I’d come back from a catering event where we made $5,000, ask how’s it going in the store and they’d say ‘great, we made $600.” Lesson learned. [Windsor Times]
