Healthy Junk Food Not So Healthy; Rise of Private Label Organics

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• The new "Smart Choice" labeled foods are just better for you than other junk foods and not necessarily actually healthy. [SF Chronicle]

• Organic farms and grocers are adding private label products to appeal to budget-conscious consumers. [WSJ]

• Issac Mizrahi is now selling cheesecake on QVC. [WSJ]

• Greenpeace has started Traitor Joe's, a site protesting Trader Joe's selling of red-list seafood. [Serious Eats]

• The Cheesecake Factory is curtailing expansion and instead, focusing on improving service. [WSJ]