Mediavore: Cruelty Free

• Enough with the foie gras flap. How about all those other millions of cruelly treated animals that go into things like omelets and hamburgers? Michael Bauer takes a look at Certified Humane. [SF Gate/Between Meals]

• A casualty of the St. Stupid's Day parade, this pig head ended up in Clarion Alley. Then it was defaced. Chris Cosentino would be so disappointed. [Mission Mission]

• People really didn't like those new Tropicana cartons. During the brief time where the redesigned cartons were in stores, the line's sales fell 20 percent. [Ad Age]

• Living sodium-free would be hard. Probably harder than being a vegetarian (which isn't that hard). Sodium Girl is a local website that helps people with that. [Eye On Blogs vis SFist]

• Gary Vaynerchuk, Wine Library TV vlogger, has gotten a seven-figure ten-book deal based on his Twitter. [WSJ]

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