Delfina Owners Support Yelp. Even After All That.

Craig Stoll


For as precise a shot to Yelp’s jaw as they delivered with their bad review t-shirt stunt, Delfina proprietors Craig and Annie Stoll both think the site is “good for the San Francisco dining community,” they said in an interview Friday.

The pair appeared on the latest edition of On The Media, which featured a story about Yelp and the latest round of business owner backlash. They said the t-shirt gag was born out of frustration with their powerlessness to respond to Yelp reviews, but that overall, they think the site is beneficial to the community:

ANNE STOLL: I think it’s good.

CRAIG STOLL: Overall, I guess. Yeah, overall it’s good. I mean, it’s just people are talking more about restaurants. And I hate to say it – I mean, colleagues might shoot me – but I think that people want to know what other people like them think.

And to all our, you know, handwringing and being upset about this, we [LAUGHS] – the other day one of our managers was deciding on where she was going to go and was looking at Yelp reviews [LAUGHS] of some restaurants… which just cracked me up.

It was the staff, Craig Stoll said, who was most offended by bad Yelp reviews. “they read these things, and they get really upset… They get more upset than we (Craig and Annie) do.”

So for all their expertly landed media jabs at the review site, the Stolls and their staff seem to think it provides a good service overall. And to be honest, who among us doesn’t at least give it a quick check when thinking about trying a new spot?

Not us. We use MenuPages.

[Photo: Via BAIA/flickr]

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Delfina Owners Support Yelp. Even After All That.